The Search Quake Is Here
Ranking in Google is no longer the only discovery goal. Buyers now ask ChatGPT for recommendations, Perplexity for research, and Gemini for local or product comparisons.
What AI-Friendly Content Needs
- Direct answers: Put concise answers near the top of the page so AI systems can extract them quickly.
- Entity clarity: Name the brand, service, location, author, and topic relationships clearly.
- Schema support: Use Article, FAQ, Organization, and service schema where appropriate.
- Evidence: Back claims with experience, examples, data, testimonials, and links to authoritative sources.