Case study: Local Business Website
A-1 Roofing & Waterproofing Pros
Page 1Top ad placements in storm season
A-1 Roofing & Waterproofing Pros is a premier residential and commercial contractor serving Fort Lauderdale and the broader South Florida region. Specializing in time-sensitive services such as roof repairs, foundation waterproofing, and silicone roofing, their business depends on being first to respond when property owners face water intrusion and storm-related damage.
A-1 Roofing
A-1 Roofing
United States
Client
A-1 Roofing
Industry
Roofing & Waterproofing
Timeline
4 Weeks
Market
United States
The Challenge
Competing in Florida's Emergency Ad Space
What stood between A-1 Roofing and consistent growth when we started.
01
Hyper-local competition, with dozens of contractors bidding aggressively for the same service areas such as Fort Lauderdale, Sunrise, Weston, and Boca Raton.
02
Severe seasonal volatility, where demand surges during Florida's rainy season and hurricanes, driving cost-per-click significantly higher.
03
High lead urgency, as potential customers are often in crisis mode and contact the first reputable business they see in search results.
04
Balancing residential and commercial demand, requiring careful budget allocation between high-volume residential repairs and high-ticket commercial waterproofing projects.
05
An outdated website and funnel that struggled to convert high-intent traffic into qualified phone calls.
What We Did
Precision Targeting and Conversion Focus
We implemented a performance-driven Google Ads and website optimization strategy designed to maximize local visibility, capture high-intent searches, and convert urgent traffic into qualified phone calls. Every decision was made to support speed, relevance, and trust during high-pressure emergency searches.
Geo-targeted service area campaigns segmented by individual cities to ensure locally relevant ad copy and stronger Quality Scores.
High-intent keyword strategy focused on emergency and problem-based searches rather than broad, low-converting terms.
Mobile-first, conversion-focused website design built to support fast load times and immediate call actions.
Prominent click-to-call, call extensions, and location extensions to reduce friction for mobile users.
Aggressive negative keyword filtering to eliminate spend on DIY, supply, employment, and research-based searches.
Clear call-to-action hierarchy designed to drive immediate phone calls over low-quality form submissions.
The Results
Measurable Growth in a High-Stakes Market
Page 1
Top ad placements in peak season
More calls
Lead mix shifted to phone calls
Dominated local search visibility, securing top-page ad placements during peak rain and storm periods while outperforming larger regional competitors.
Increased inbound call volume by shifting the lead mix toward direct phone inquiries, which consistently converted at a higher rate than form submissions.
Lowered cost per lead by improving ad relevance and Quality Scores, reducing the effective cost of top-tier search visibility.
Expanded commercial revenue by capturing high-ticket waterproofing opportunities through targeted campaigns aimed at industrial and property management search intent.
Strengthened brand trust by maintaining consistent visibility and messaging during emergency-driven search moments.
Inside the Project
“In South Florida, if you aren't on the first page of Google when it starts raining, you don't exist. LUCEDS took over our Google Ads and immediately improved the quality of the calls we were getting. They understand the local market and helped us grow our residential and commercial divisions simultaneously.”
M
Management Team
A-1 Roofing & Waterproofing Pros
Want results like A-1 Roofing?
Tell us about your business and we will map out the plan.