Does SEO still work now that Google shows AI Overviews?
Yes, but the goal has changed. AI Overviews and AI Mode pick their sources from pages that already rank, so SEO is how you get cited. What no longer works is generic blog posts answering simple questions, because Google now answers those itself. Focus on specific buyer questions, original data, service and location pages, and your reputation across the web.
What is losing traffic
- Definitions and simple how-to posts that an AI summary can answer in one paragraph.
- Thin articles rewritten from other sites.
- Pages with no clear author, date or evidence.
What still wins
- Service and location pages for people ready to buy.
- Pricing, comparisons and case studies with real numbers.
- Expert answers to specific, detailed questions.
- Tools, calculators and original research others link to.
- Strong reviews and mentions on other trusted sites.
Measure differently
Track impressions and conversions, not only clicks. Use the AI Mode data in Google Search Console and the AI Performance report in Bing Webmaster Tools, and check a fixed list of buyer questions in ChatGPT, Perplexity and Google AI Mode every month to see whether your brand is named.
Proof from our own clients
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Founder of Luceds, with 7+ years in paid search, SEO and web projects. Runs Google Ads, SEO and website projects for service businesses and online stores in the United States, United Kingdom, Canada, Australia, New Zealand and India.
More about Shivam Singh