Founder, Luceds

Shivam Singh

Founder of Luceds, with 7+ years in paid search, SEO and web projects. Runs Google Ads, SEO and website projects for service businesses and online stores in the United States, United Kingdom, Canada, Australia, New Zealand and India.

About

Shivam Singh founded Luceds and leads its paid media and search work. He is hands-on in client accounts: auditing Google Ads, rebuilding campaign structures, fixing conversion tracking and planning the websites and landing pages the ads send traffic to.

Recent work he led includes the Go Bagels account in New York, which went from about $50,000 to about $150,000 in monthly revenue while ad spend fell by a third, and LIFEART Vision, where monthly conversions grew 2.7x and cost per conversion fell 47%.

What he writes on this site comes from accounts and projects Luceds manages, and the answers are updated when Google, Microsoft and Meta change how their platforms work.

Google AdsPerformance MaxConversion trackingSearch engine optimizationGenerative engine optimizationMeta AdsLanding page optimizationWeb development