How do I choose a Google Ads agency in the United States?
Choose a US Google Ads agency that lets you own the account, sets up call and form tracking before spending, charges a clear fee separate from ad spend, and can show cost per lead results for businesses like yours. In competitive US markets, tight location targeting by state, city or ZIP code and strong negative keyword lists matter more than budget size.
What is different about Google Ads in the United States
- Competition and cost per click are among the highest in the world in legal, insurance, home services and healthcare, so wasted clicks are expensive.
- Targeting can go down to state, city, ZIP code or radius, which lets you match ads to your real service area.
- Local Services Ads with the Google Guaranteed or Google Screened badge are available in many service categories and can sit above normal ads.
- Calls matter. Many US service customers call from mobile, so call assets and call tracking are essential.
Seven questions to ask any agency before you sign
- 1Will I own the Google Ads account? You should. If an agency builds campaigns inside its own account, you lose the history when you leave.
- 2How do you track a lead? Ask them to show you the conversion actions they will set up: calls, forms, bookings or purchases. If tracking is vague, the reporting will be too.
- 3What is the fee, and is it separate from ad spend? The fee should be clear and the ad budget should be paid to Google directly by you.
- 4Who works on my account each week? Get a name, not a department.
- 5What will you change in the first 30 days? A good answer mentions search terms, negative keywords, tracking and landing pages, not just a new campaign.
- 6Can you show results for a business like mine? Ask for numbers: cost per lead, conversion rate, return on ad spend.
- 7What is the notice period? Monthly terms mean the agency has to keep earning the work.
How Luceds works with businesses in the United States
You keep ownership of the account and pay Google directly in US dollars. Our management fee is a flat monthly price based on your ad spend, published on our pricing page, with no long contract.
Every account starts with an audit of tracking, search terms and wasted spend, followed by a written 30 day plan. You get a weekly summary and a monthly review against cost per lead or return on ad spend.
| Plan | Monthly ad spend | Management fee |
|---|---|---|
| Starter | Up to $4,000 | $250 per month |
| Growth | Up to $12,000 | $550 per month |
| Pro | $12,000 and above | $950 per month |
Proof from our own clients
Want this done for your business?
Founder of Luceds, with 7+ years in paid search, SEO and web projects. Runs Google Ads, SEO and website projects for service businesses and online stores in the United States, United Kingdom, Canada, Australia, New Zealand and India.
More about Shivam Singh