How do I choose a Google Ads agency in Australia?
Pick an Australian Google Ads agency that targets by state, city or postcode, writes in Australian English, keeps ad claims within Australian Consumer Law, lets you own the account, tracks every call and form, and charges a clear fee separate from your ad budget. Ask for real cost per lead results before you sign.
What is different about Google Ads in Australia
- Sydney and Melbourne are much more competitive than regional areas, so budgets and bids are often split by city.
- Ad claims such as prices, guarantees and comparisons need to be accurate under Australian Consumer Law.
- Australian spelling and local phone numbers in ads and on landing pages help trust and conversion.
- Time zones differ across states, so ad schedules should follow when each region actually calls and books.
Seven questions to ask any agency before you sign
- 1Will I own the Google Ads account? You should. If an agency builds campaigns inside its own account, you lose the history when you leave.
- 2How do you track a lead? Ask them to show you the conversion actions they will set up: calls, forms, bookings or purchases. If tracking is vague, the reporting will be too.
- 3What is the fee, and is it separate from ad spend? The fee should be clear and the ad budget should be paid to Google directly by you.
- 4Who works on my account each week? Get a name, not a department.
- 5What will you change in the first 30 days? A good answer mentions search terms, negative keywords, tracking and landing pages, not just a new campaign.
- 6Can you show results for a business like mine? Ask for numbers: cost per lead, conversion rate, return on ad spend.
- 7What is the notice period? Monthly terms mean the agency has to keep earning the work.
How Luceds works with businesses in Australia
You keep ownership of the account and pay Google directly in Australian dollars. Our management fee is a flat monthly price based on your ad spend, published on our pricing page, with no long contract.
Every account starts with an audit of tracking, search terms and wasted spend, followed by a written 30 day plan. You get a weekly summary and a monthly review against cost per lead or return on ad spend.
| Plan | Monthly ad spend | Management fee |
|---|---|---|
| Starter | Up to $4,000 | $250 per month |
| Growth | Up to $12,000 | $550 per month |
| Pro | $12,000 and above | $950 per month |
Proof from our own clients
Want this done for your business?
Founder of Luceds, with 7+ years in paid search, SEO and web projects. Runs Google Ads, SEO and website projects for service businesses and online stores in the United States, United Kingdom, Canada, Australia, New Zealand and India.
More about Shivam Singh