How do I choose a Google Ads agency in Canada?
Choose a Canadian Google Ads agency that can run English and French campaigns where needed, targets by province or city, lets you own the account, tracks calls and forms, and charges a clear fee separate from ad spend. If you advertise in Quebec, make sure they plan French ads and landing pages from the start.
What is different about Google Ads in Canada
- Quebec has French-language rules for commercial advertising, so campaigns there usually need French ads and French landing pages.
- Many businesses split campaigns by province because costs and competition differ between Toronto, Vancouver, Montreal and smaller markets.
- Bidding should account for the US border: people searching near it may see US competitors, so exclude areas you cannot serve.
- Budgets are set and billed in Canadian dollars, so benchmarks from US accounts do not transfer directly.
Seven questions to ask any agency before you sign
- 1Will I own the Google Ads account? You should. If an agency builds campaigns inside its own account, you lose the history when you leave.
- 2How do you track a lead? Ask them to show you the conversion actions they will set up: calls, forms, bookings or purchases. If tracking is vague, the reporting will be too.
- 3What is the fee, and is it separate from ad spend? The fee should be clear and the ad budget should be paid to Google directly by you.
- 4Who works on my account each week? Get a name, not a department.
- 5What will you change in the first 30 days? A good answer mentions search terms, negative keywords, tracking and landing pages, not just a new campaign.
- 6Can you show results for a business like mine? Ask for numbers: cost per lead, conversion rate, return on ad spend.
- 7What is the notice period? Monthly terms mean the agency has to keep earning the work.
How Luceds works with businesses in Canada
You keep ownership of the account and pay Google directly in Canadian dollars. Our management fee is a flat monthly price based on your ad spend, published on our pricing page, with no long contract.
Every account starts with an audit of tracking, search terms and wasted spend, followed by a written 30 day plan. You get a weekly summary and a monthly review against cost per lead or return on ad spend.
| Plan | Monthly ad spend | Management fee |
|---|---|---|
| Starter | Up to $4,000 | $250 per month |
| Growth | Up to $12,000 | $550 per month |
| Pro | $12,000 and above | $950 per month |
Proof from our own clients
Want this done for your business?
Founder of Luceds, with 7+ years in paid search, SEO and web projects. Runs Google Ads, SEO and website projects for service businesses and online stores in the United States, United Kingdom, Canada, Australia, New Zealand and India.
More about Shivam Singh