Privacy Policy

Introduction

At Luceds Digital Marketing ("Luceds," "we," "us," "our"), accessible from https://www.luceds.com, protecting your privacy and safeguarding your personal information is one of our highest priorities and a fundamental commitment we make to all our users, clients, website visitors, and business partners. This Privacy Policy has been carefully crafted to provide you with comprehensive, transparent, and accessible information about how we collect, use, store, process, disclose, transfer, and safeguard your personal and non-personal information when you visit our Website, engage with our content, use our digital marketing services, communicate with our team, or interact with us through any other means. We recognize that privacy is not just a legal obligation but a matter of trust, and we are dedicated to maintaining that trust through responsible data handling practices. This Privacy Policy applies to all individuals who access our Website or Services from any geographical location, whether you are a casual browser, a prospective client conducting research, an existing client with whom we have an active service agreement, a subscriber to our newsletters or updates, or a business partner. We encourage you to read this Privacy Policy carefully and thoroughly to understand our practices regarding your personal data and how we will treat it. By accessing, browsing, or using our Website or Services in any capacity, or by voluntarily providing us with your personal information through any channel, you acknowledge that you have read, understood, and consent to the data practices described in this Privacy Policy. If you do not agree with any aspect of this Privacy Policy, you should discontinue use of our Website and Services immediately. Your continued use of our Website or Services following any changes to this Privacy Policy will constitute your acceptance of such changes.

1. Information We Collect

In order to provide you with exceptional service, personalized experiences, effective marketing solutions, and to operate our business efficiently, we collect various types of information from and about users of our Website and Services. The information we collect falls into several distinct categories, each serving specific purposes and subject to different handling procedures. We are committed to collecting only the information that is necessary and relevant for the purposes outlined in this Privacy Policy, and we strive to be transparent about what information we collect and why. The types of information we collect include personal information that you voluntarily provide to us, client and account access data necessary for service delivery, automatically collected technical information about your device and browsing behavior, and information we receive from third-party sources. We collect this information through various means including direct interactions when you fill out forms or contact us, automated technologies such as cookies and analytics tools, and from third parties such as social media platforms or business partners. It is important to understand that different types of information are subject to different privacy considerations, and we handle each category appropriately based on its sensitivity and the purposes for which it is collected.

1.1 Personal Information You Provide

We collect personal information that you voluntarily and knowingly provide to us when you interact with our Website or Services through various touchpoints and engagement opportunities. This voluntary provision of information typically occurs when you submit contact forms, inquiry forms, quote request forms, newsletter subscription forms, or any other interactive elements on our Website; when you communicate with us directly via email correspondence, phone calls, video conferences, instant messaging platforms, or social media channels; when you engage our paid services by entering into service agreements, signing proposals, or making purchases; when you participate in surveys, polls, contests, promotions, or feedback initiatives we may conduct; when you create an account or client portal login on our Website; when you attend our webinars, workshops, training sessions, or events; or when you otherwise choose to provide information to us through any communication channel. The specific personal information we may collect in these contexts includes but is not limited to: your full legal name and any preferred name or nickname you wish to use; your company name, business name, or organizational affiliation; your job title, role, department, or position within your organization; your business email address and personal email address if provided; your primary phone number, mobile number, and alternative contact numbers; your business address, mailing address, and billing address; detailed information about your project requirements, business objectives, marketing goals, target audience, budget constraints, timeline expectations, and service preferences; billing information including credit card details, bank account information, billing addresses, tax identification numbers, and purchase order numbers where applicable for payment processing; demographic information such as industry sector, company size, geographic location, and market segment; professional background including years in business, previous marketing experience, and specific challenges you face; and any other information you choose to provide in free-form text fields, attachments, or direct communications. We only collect this information when you voluntarily provide it, and you are under no obligation to provide any personal information unless it is necessary for us to fulfill a specific request or deliver a service you have engaged us to provide.

5. Data Sharing & Disclosure

Protecting your personal information is a responsibility we take very seriously, and we want to be completely transparent about the circumstances under which we may share or disclose your data to third parties. We want to make it absolutely clear from the outset: we do not and will not sell, rent, lease, or trade your personal information to third parties for their own marketing purposes or any other commercial purposes. Your privacy is not for sale. However, there are specific, limited circumstances in which we may share your information with carefully selected third parties to facilitate service delivery, comply with legal requirements, or protect legitimate interests. These circumstances include: Sharing with trusted service providers, vendors, contractors, and business partners who perform services on our behalf or assist us in operating our business, such as web hosting companies that store our Website data, cloud storage providers, payment processors who handle credit card transactions, email service providers who deliver our communications, customer relationship management (CRM) platforms, analytics services, IT support and security services, accounting and legal professionals, and marketing technology vendors (these service providers are contractually bound to use your information only for the specific purposes for which we engage them, to maintain confidentiality and security, and to comply with applicable data protection laws); Sharing with advertising platforms and marketing partners, with your consent, to deliver targeted advertising, track campaign performance, and enable remarketing (this includes platforms such as Google Ads, Meta/Facebook Ads, LinkedIn Ads, and other digital advertising networks, and only occurs when you have consented to such marketing activities or when permitted by applicable law); Disclosure to professional advisors including lawyers, accountants, auditors, insurers, and consultants who require access to your information to provide professional services to our business; Disclosure to government authorities, law enforcement agencies, courts, regulators, or other public bodies when required or permitted by law, such as in response to court orders, subpoenas, search warrants, legal process, government investigations, or to comply with legal obligations, protect national security, or respond to lawful requests; Sharing in connection with corporate transactions such as mergers, acquisitions, asset sales, reorganizations, or bankruptcy proceedings, in which case your information may be transferred to the acquiring entity or other parties involved in the transaction (we will notify you if your information becomes subject to a different privacy policy as a result); Disclosure to protect rights, property, and safety when we believe in good faith that disclosure is necessary to protect our legal rights, enforce our Terms and Conditions, prevent fraud or security threats, investigate potential violations, protect the safety of our users or the public, or defend against legal claims; and Sharing with your explicit consent or at your direction when you specifically authorize us to share your information with third parties for particular purposes. In all cases where we share data with third parties, we strive to share only the minimum amount of information necessary for the specific purpose, and we require recipients to handle your data responsibly and in accordance with applicable laws.

6. Data Retention

We retain your personal information for only as long as necessary to fulfill the purposes for which it was collected, to meet our legal and regulatory obligations, to resolve disputes, to enforce our agreements, to maintain business records, and to protect our legitimate business interests. The specific retention periods vary depending on the type of information, the purposes for which it was collected, the nature of our relationship with you, and applicable legal requirements. Generally, we apply the following retention principles and timeframes: Personal information collected from website visitors, such as contact form submissions and inquiry details, is retained for as long as necessary to respond to your inquiry and for a reasonable period thereafter to maintain records of our communications, typically between one to three years unless you request earlier deletion; Client account information, service agreements, project files, deliverables, communications, and related data are retained for the duration of our business relationship and for a period of time after the relationship ends, typically three to seven years, to comply with contractual obligations, legal requirements, tax laws, accounting standards, and to defend against potential claims; Financial records including invoices, payment information, tax documents, and transaction histories are retained in accordance with applicable tax laws and accounting regulations, which typically require retention for a minimum of seven years in India and many other jurisdictions; Marketing communication preferences and subscription data are maintained until you unsubscribe or request deletion, at which point we will promptly remove your information from our active marketing lists while retaining suppression records to honor your opt-out preferences; Website analytics data, cookies, and automatically collected technical information are typically retained for shorter periods ranging from a few months to two years, depending on the specific purposes and analytics platform settings; Security logs, fraud prevention data, and records of Terms of Service violations may be retained for extended periods when necessary to protect our systems, investigate incidents, defend against claims, or comply with legal obligations; and Anonymized or aggregated data that cannot be used to identify individuals may be retained indefinitely for research, analysis, and business intelligence purposes. When information is no longer needed for its original purpose and applicable retention requirements have been satisfied, we securely delete or anonymize the data in accordance with our data retention and disposal policies. If you have questions about our retention practices or wish to request deletion of your personal information, please contact us as described in the Contact section.

7. Data Security

Protecting the security, confidentiality, and integrity of your personal information is of paramount importance to us, and we have implemented comprehensive technical, administrative, and physical security measures designed to safeguard your data against unauthorized access, alteration, disclosure, destruction, loss, and other forms of misuse or security breaches. Our security framework includes multiple layers of protection and follows industry best practices and recognized security standards. The technical security measures we employ include: encryption of data in transit using industry-standard SSL/TLS protocols to protect information as it travels between your browser and our servers; encryption of sensitive data at rest using strong encryption algorithms; secure data storage on protected servers with access controls, firewalls, intrusion detection systems, and regular security monitoring; regular security patches and updates to our systems, software, and infrastructure to address known vulnerabilities; secure authentication mechanisms including password protection with complexity requirements, multi-factor authentication for administrative access, and secure session management; network security measures including firewalls, virtual private networks (VPNs), and network segmentation; regular vulnerability assessments, penetration testing, and security audits conducted by qualified security professionals; backup and disaster recovery procedures to ensure business continuity and data availability; and security logging and monitoring to detect and respond to potential security incidents. Our administrative security measures include: comprehensive information security policies and procedures that govern how we handle personal data; employee training and awareness programs on data protection, privacy, and security best practices; background checks and confidentiality agreements for employees and contractors who have access to personal information; role-based access controls that limit access to personal data on a need-to-know basis; incident response plans and procedures for detecting, responding to, and reporting security breaches; regular review and updates of our security practices to address evolving threats; and vendor management processes to ensure third-party service providers maintain appropriate security standards. However, it is important to understand that despite our best efforts and the implementation of robust security measures, no method of transmission over the internet, electronic storage system, or data security measure is completely infallible or can guarantee absolute security. While we strive to protect your personal information using commercially reasonable means and in accordance with industry standards, we cannot guarantee that unauthorized access, hacking, data breaches, or other security incidents will never occur. You also have a role to play in protecting your information by maintaining the confidentiality of any passwords or account credentials, using secure internet connections, keeping your software and devices updated, being cautious about phishing attempts, and promptly reporting any suspected security issues to us. In the event of a data breach that is reasonably likely to result in a risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.

8. International Data Transfers

Luceds is headquartered in India, and our primary data processing operations are conducted from our offices in Gurugram, Haryana. However, in today's interconnected digital economy, the provision of modern digital marketing services often requires the use of cloud-based platforms, software-as-a-service tools, and service providers that may be located in different countries around the world. As a result, your personal information may be transferred to, stored in, processed in, or accessed from countries outside of your country of residence, including countries that may have different data protection laws than your country and may not provide the same level of data protection as your jurisdiction. These cross-border data transfers may occur when we use international service providers for web hosting, cloud storage, email services, analytics, customer relationship management, marketing automation, payment processing, or other business functions. For example, we may use services provided by companies based in the United States, the European Union, or other countries. When we transfer personal data internationally, we take steps to ensure that your information receives an adequate level of protection and is handled in accordance with this Privacy Policy and applicable data protection laws. The safeguards we implement for international data transfers may include: using service providers that participate in recognized international data protection frameworks; incorporating standard contractual clauses (also known as model clauses) approved by relevant data protection authorities into our agreements with international service providers; conducting assessments of the data protection laws and practices in recipient countries; implementing additional technical and organizational security measures to protect transferred data; and obtaining your explicit consent where required by law. If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with specific requirements for international data transfers, we comply with applicable legal mechanisms for lawful data transfers. By using our Website and Services and providing your personal information, you acknowledge and consent to the transfer of your data to countries outside your country of residence for the purposes described in this Privacy Policy. If you have concerns about international data transfers or would like more information about the safeguards we use, please contact us using the information provided in the Contact section.

9. Your Privacy Rights

We respect your privacy rights and are committed to giving you control over your personal information to the fullest extent provided by applicable data protection laws. Depending on your location and the specific laws that apply to you, such as the General Data Protection Regulation (GDPR) in the European Economic Area, the California Consumer Privacy Act (CCPA) in California, data protection laws in India, and other privacy regulations around the world, you may have various rights regarding your personal data. These rights may include, subject to certain legal limitations and exceptions: The right to access your personal information and obtain confirmation of whether we are processing your data, along with details about what data we hold, the purposes for which we use it, the categories of data involved, the recipients with whom it has been shared, the retention periods, and the sources from which it was obtained; The right to correct, update, or rectify inaccurate, incomplete, or outdated personal information to ensure it is accurate and current; The right to request deletion or erasure of your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected, when you withdraw consent, when you object to processing, when it has been unlawfully processed, or when deletion is required by law (this right is subject to exceptions for legal compliance, legitimate interests, and other lawful bases); The right to restrict or limit the processing of your personal information in certain situations, such as when you contest the accuracy of the data, when processing is unlawful but you prefer restriction over deletion, when we no longer need the data but you need it for legal claims, or when you have objected to processing pending verification of our legitimate grounds; The right to object to the processing of your personal information based on legitimate interests or for direct marketing purposes, and to request that we stop such processing; The right to withdraw consent at any time when our processing is based on your consent, without affecting the lawfulness of processing conducted before withdrawal; The right to data portability, which allows you to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another organization in certain circumstances; The right not to be subject to automated decision-making, including profiling, that produces legal effects or similarly significantly affects you; The right to lodge a complaint with a supervisory authority or data protection regulator if you believe your privacy rights have been violated; and The right to opt-out of the sale of personal information or sharing for targeted advertising (we do not sell personal data, but you can control marketing preferences). To exercise any of these rights, please contact us using the information provided in the Contact section of this Privacy Policy. We will respond to your request within the timeframes required by applicable law, typically within 30 days, and will take reasonable steps to verify your identity before fulfilling your request to ensure the security of your information. Please note that certain rights may be subject to limitations based on legal requirements, and we may need to retain certain information for compliance, legitimate business purposes, or to fulfill ongoing obligations.

10. Children's Privacy

Luceds is committed to protecting the privacy of children and complying with children's privacy laws, including the Children's Online Privacy Protection Act (COPPA) in the United States and similar regulations in other jurisdictions. Our Website and Services are not directed to, intended for, or designed to attract children under the age of 13 years (or the applicable age of digital consent in your jurisdiction, which may be higher in some countries). We do not knowingly collect, solicit, or maintain personal information from children under the age of 13, nor do we knowingly allow such persons to register for our Services or submit personal information through our Website. If you are under the age of 13, you should not use our Website, provide any personal information to us, submit forms, create accounts, or use our Services. If you are between the ages of 13 and 18 (or the age of majority in your jurisdiction), you should use our Website and Services only with the knowledge, permission, and supervision of a parent or legal guardian, and such parent or guardian should review this Privacy Policy with you. If we become aware that we have inadvertently collected or received personal information from a child under the age of 13 without proper parental consent, or if a parent or guardian believes that we have such information, we will take immediate steps to delete that information from our systems as quickly as possible. If you are a parent or legal guardian and you believe that your child under the age of 13 has provided personal information to us, please contact us immediately using the contact information provided in the Contact section of this Privacy Policy, and we will work diligently to remove the information. Parents and guardians should actively monitor and supervise their children's online activities and educate them about the importance of privacy and the risks of sharing personal information online. We encourage parents to use parental control tools and to have open conversations with their children about safe and responsible internet use.

11. Third-Party Websites and Services

Our Website may contain links, references, integrations, or connections to third-party websites, platforms, applications, services, social media networks, or other external resources that are not owned, operated, or controlled by Luceds. These third-party links may be provided for your convenience, to reference relevant information, to showcase our work on external platforms, to integrate with social media, to facilitate payments or other transactions, or for other legitimate purposes. Examples of third-party services you may encounter include links to client websites we have worked on, social media platforms like Facebook, LinkedIn, Twitter, or Instagram, payment processors, analytics services, advertising networks, content delivery networks, industry publications, news sources, partner websites, and various tools or resources we reference or recommend. This Privacy Policy applies only to information collected by Luceds through our own Website and Services, and does not apply to any third-party websites, applications, or services, even if you access them through links on our Website or if we integrate their services into our platform. We have no control over, do not endorse, and are not responsible for the content, privacy policies, terms of service, data practices, security measures, or any other aspects of third-party websites and services. Each third-party service operates independently and is governed by its own privacy policy and terms of use. When you click on a third-party link or interact with a third-party service, you are leaving our Website and entering a different online environment that may collect information from you, place cookies on your device, track your activities, or engage in other data practices over which we have no control or visibility. We strongly encourage you to carefully read the privacy policies, terms of service, and other relevant documentation of any third-party websites or services you visit or use to understand how they collect, use, share, and protect your personal information. Your interactions with third-party services, including any information you provide to them, are governed solely by those third parties' policies and practices, not by this Privacy Policy. We make no representations, warranties, or guarantees regarding the privacy practices, security measures, reliability, accuracy, or appropriateness of any third-party websites or services. You access and use third-party websites and services at your own risk and discretion. If you have concerns or questions about how a third-party service handles your data, you should contact that service directly.

12. Changes to This Privacy Policy

As our business evolves, as we introduce new features and services, as technology advances, and as legal requirements and best practices for data protection change over time, we may need to update, modify, or revise this Privacy Policy periodically to reflect these changes and to ensure it remains accurate, current, and compliant with applicable laws. We reserve the right to make changes to this Privacy Policy at any time and at our sole discretion. When we make changes to this Privacy Policy, we will update the "Last Updated" date at the top of this document to reflect when the most recent revisions were made. For minor changes, clarifications, or administrative updates that do not materially affect your rights or how we handle your personal information, we may simply post the updated Privacy Policy on our Website without providing additional notice. However, if we make material changes that significantly impact your privacy rights, how we collect or use personal information, or with whom we share data, we will make reasonable efforts to provide you with prominent notice of these changes through one or more of the following methods: posting a prominent notice on our Website homepage or throughout our Website indicating that the Privacy Policy has been updated; sending an email notification to the email address you have provided to us (if you are a registered user or client); posting an announcement in your client dashboard or account area; or other appropriate communication channels. We encourage you to review this Privacy Policy periodically, at least every few months or whenever you use our Services, to stay informed about how we are protecting your personal information and what rights you have. Your continued use of our Website or Services after any changes to this Privacy Policy are posted will constitute your acknowledgment of the modifications and your consent to abide by and be bound by the modified Privacy Policy. If you do not agree with any changes we make to this Privacy Policy, you should discontinue using our Website and Services and, if you are a client with an active account, you may contact us to discuss your concerns or terminate your account in accordance with our Terms and Conditions. Changes to this Privacy Policy are effective from the date specified in the "Last Updated" field at the top of the document, and will apply to all information we collect going forward and, to the extent permitted by law, to information we have collected prior to the change.

13. Contact Us

If you have any questions, concerns, comments, requests, or feedback regarding this Privacy Policy, our data protection practices, how we handle your personal information, your privacy rights, or any other privacy-related matter, we encourage you to contact us. We are committed to addressing your inquiries promptly, transparently, and in accordance with applicable data protection laws. Your privacy is important to us, and we welcome the opportunity to assist you with any privacy concerns. You can reach us through the following contact information:

For specific privacy-related requests such as accessing your personal data, requesting corrections or deletions, objecting to processing, or exercising any other privacy rights you may have under applicable law, please include "Privacy Request" or "Data Subject Request" in the subject line of your email and provide sufficient details to help us process your request efficiently. We will respond to your inquiry or request within the timeframe required by applicable law, typically within 30 days, and may need to verify your identity before fulfilling certain requests to protect the security and confidentiality of your personal information. If you are located in a jurisdiction that has a data protection authority or privacy regulator, you also have the right to lodge a complaint with that authority if you believe your privacy rights have been violated or if you are unsatisfied with how we have handled your privacy concerns.