Terms and Conditions
Last Updated: January 1, 2026
These Terms and Conditions ("Terms") constitute a legally binding agreement between you and Luceds Digital Marketing ("Luceds", "we", "us", or "our")governing your access to and use of our website located at https://www.luceds.com and all related services, deliverables, platforms, software, marketing campaigns, and consulting activities provided by Luceds. These Terms apply to all users of the website, including without limitation users who are browsers, vendors, customers, merchants, and contributors of content. Please read these Terms carefully before accessing or using our website and services. By accessing the website or engaging our Services, you acknowledge that you have read, understood, and agreed to be bound by these Terms and our Privacy Policy. If you do not agree with any part of these Terms, you must not use our website or services. Your continued use of our services following the posting of any changes to these Terms constitutes acceptance of those changes. We reserve the right to update, change, or replace any part of these Terms by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. These Terms represent the entire agreement between you and Luceds concerning your use of our services and supersede any prior agreements, whether written or oral.
1. Definitions
For the purposes of these Terms and to ensure clarity and mutual understanding between all parties, the following terms shall have the meanings set forth below. These definitions apply throughout this document and in any related agreements, proposals, statements of work, or communications between the parties. The terms defined herein are essential to understanding your rights and obligations when using our services and interacting with our platform. Agency means Luceds Digital Marketing, including all of its affiliates, subsidiaries, employees, contractors, agents, representatives, and any third-party service providers acting on behalf of Luceds in the provision of services. Clientmeans any individual person, business entity, organization, corporation, partnership, or other legal entity that purchases, subscribes to, or otherwise engages Luceds for any services, whether on a one-time, project-based, or ongoing retainer basis. User means any person who accesses or visits the Luceds website, regardless of whether they become a paying client, including browsers, researchers, potential clients, and casual visitors. Services includes but is not limited to all marketing services, digital strategy, design work, development projects, consulting activities, training programs, audits, analytics, reporting, and any related work performed by Luceds on behalf of or for the benefit of the Client.Deliverables means any and all tangible or intangible work products, materials, documents, designs, code, content, reports, strategies, or other outputs created, developed, or provided by Luceds as part of the Services. Agreement means the collective set of binding documents including these Terms and Conditions, along with any signed proposals, statements of work, service agreements, contracts, addendums, or amendments executed between Luceds and the Client.
2. Eligibility and Acceptance
By accessing this website and utilizing our services, you represent and warrant that you are at least eighteen (18) years of age and possess the legal capacity and authority to enter into binding contracts under the applicable laws of your jurisdiction. If you are accessing or using our services on behalf of a business, company, organization, or other legal entity, you represent and warrant that you have the necessary authority to bind that entity to these Terms and that the entity agrees to be responsible for your actions and any breaches of these Terms. Minors under the age of 18 are prohibited from using our services without the express written consent and supervision of a parent or legal guardian who agrees to be bound by these Terms on behalf of the minor. Businesses and organizations must ensure that the individual accepting these Terms on their behalf has been duly authorized by appropriate corporate action, resolution, or delegation of authority. Use of our Services in any jurisdiction where such services are prohibited, restricted, or unlawful is strictly forbidden. You are responsible for ensuring that your use of our services complies with all applicable local, state, national, and international laws and regulations. We reserve the right to refuse service, terminate accounts, remove or edit content, or cancel orders at our sole discretion, particularly if we suspect that you do not meet these eligibility requirements or have violated any provision of these Terms. By proceeding to use our services, you confirm your eligibility and acceptance of these Terms in their entirety.
3. Scope of Services
Luceds Digital Marketing provides a comprehensive range of digital marketing and business growth services designed to help clients achieve their online objectives and expand their market presence. Our service offerings include, without limitation: Search Engine Optimization (SEO) encompassing on-page optimization, technical SEO, link building, local SEO, and content strategy; Performance Marketing and Paid Advertising across multiple platforms including Google Ads, Google Shopping, Meta (Facebook and Instagram), LinkedIn Ads, Twitter Ads, and other digital advertising channels; Social Media Marketing and Management including strategy development, content creation, community management, influencer partnerships, and social listening; Content Marketing services including blog writing, video production, infographic design, podcasting, and content distribution; Branding and Graphic Design services encompassing logo design, brand identity development, marketing collateral, packaging design, and brand guidelines; Website Development and Mobile Application Development using modern technologies and frameworks, including e-commerce solutions, custom web applications, and responsive design; User Interface and User Experience (UI/UX) Design including wireframing, prototyping, user research, usability testing, and conversion optimization; Email Marketing and Marketing Automation including campaign design, segmentation, automation workflows, A/B testing, and performance analytics; and Analytics, Conversion Rate Optimization (CRO), and Strategic Consulting services. All specific deliverables, project timelines, budget allocations, milestones, responsibilities, and success metrics are explicitly defined in written proposals, detailed Statements of Work (SOW), or formal service contracts executed between Luceds and the Client. Nothing presented on this website, including case studies, portfolio examples, or service descriptions, constitutes a binding offer or commitment. Important Notice: Marketing outcomes are influenced by numerous external variables beyond our control, including market conditions, competition, algorithm changes, consumer behavior, seasonal trends, and platform policies. Therefore, Luceds does not guarantee specific results such as search engine rankings, lead generation volumes, website traffic levels, conversion rates, sales figures, or revenue targets. Our commitment is to apply industry best practices, strategic thinking, and diligent execution to maximize the potential for success within the constraints of each unique engagement.
4. Client Responsibilities
The success of any marketing engagement depends significantly on collaboration and the timely fulfillment of responsibilities by both parties. Clients engaging Luceds for services agree to fulfill the following obligations throughout the duration of the engagement: Provide accurate, complete, lawful, and up-to-date information, content, materials, brand assets, product details, and any other resources necessary for the successful execution of the project; Grant Luceds and its team members appropriate access to relevant platforms, tools, accounts, and systems including but not limited to Google Analytics, Google Search Console, Google Ads, Meta Business Manager, website content management systems, social media accounts, email marketing platforms, and any other third-party services required to deliver the agreed services; Respond promptly to requests for approvals, feedback, clarifications, and decisions to ensure projects remain on schedule and deadlines are met; Ensure that all content, claims, testimonials, offers, and advertising materials comply with applicable consumer protection laws, advertising standards, industry regulations, platform policies, and intellectual property rights; Maintain independent backups of all critical business data, website files, customer databases, and marketing materials, as Luceds is not responsible for data loss resulting from platform failures, technical issues, or human error; Review and approve all deliverables, campaigns, designs, and content within the agreed timeframe before public launch or distribution; Notify Luceds immediately of any concerns, issues, or changes in business objectives that may impact the scope or direction of the engagement; and Ensure that payment obligations are met according to the agreed schedule. Delays, inaccuracies, incomplete information, or failure to fulfill these responsibilities caused by the Client may result in project timeline extensions, degraded performance outcomes, additional fees for extra work required, or in severe cases, suspension or termination of services. Luceds reserves the right to halt work on any project if Client responsibilities remain unfulfilled for an unreasonable period, without liability for any delays or damages resulting from such suspension.
5. Fees, Billing, and Payment Terms
All fees, pricing structures, payment schedules, and billing arrangements for services provided by Luceds are clearly defined in writing within proposals, statements of work, service agreements, or contracts prior to the commencement of any engagement. Fees may be structured as fixed-price project fees, monthly retainers, hourly rates, performance-based compensation, or any combination thereof as agreed between the parties. Unless otherwise specified in writing, invoices are issued according to the payment schedule outlined in the service agreement and are payable within the stated due date, typically within fifteen (15) to thirty (30) days from the invoice date. Payment methods accepted include bank transfer, credit card, online payment platforms, or other methods as mutually agreed. Late payments, defined as payments not received by the due date, may incur interest charges at a rate of one and a half percent (1.5%) per month or the maximum rate permitted by law, whichever is lower, and may result in suspension or termination of services until the account is brought current. All fees quoted are exclusive of applicable taxes, including but not limited to goods and services tax (GST), value-added tax (VAT), sales tax, or other governmental levies, which shall be added to invoices as required by law and are the responsibility of the Client. Unless explicitly stated otherwise in a signed agreement, all payments made to Luceds are non-refundable, including deposits, retainer fees, and payments for completed work, regardless of whether the Client chooses to continue with the engagement or utilize the deliverables. Luceds reserves the right to stop work immediately and withhold delivery of any completed or in-progress deliverables if payments remain overdue beyond the specified grace period. In the event of non-payment, Luceds may pursue collection through legal means, and the Client shall be responsible for all costs associated with collection efforts, including reasonable attorney fees and court costs. Clients experiencing financial difficulties are encouraged to communicate proactively with Luceds to discuss potential payment arrangements or modifications to the service agreement.
6. Advertising Budgets and Third-Party Costs
It is important for Clients to understand the distinction between Luceds' professional service fees and third-party costs associated with the execution of marketing campaigns and digital services. Advertising spend, also known as media spend or ad budget, represents the actual cost of advertising on platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, Twitter, YouTube, and other paid media channels. These advertising costs are separate from and in addition to Luceds' service fees for campaign management, strategy, creative development, and optimization. Similarly, costs for web hosting services, domain name registration and renewal, SSL certificates, premium plugins or themes, third-party software licenses, stock photography or video subscriptions, marketing automation platforms, customer relationship management (CRM) systems, analytics tools, and other technology services required to deliver or enhance the services are the responsibility of the Client unless specifically agreed otherwise in writing. Luceds may, at its discretion and with Client authorization, manage the payment of these third-party costs on behalf of the Client, but such costs will be billed separately and must be reimbursed promptly. Clients acknowledge and agree that Luceds has no control over the pricing, policies, terms of service, performance characteristics, algorithm changes, or availability of third-party platforms and service providers. Luceds is therefore not liable for changes in advertising costs, platform policy violations, account suspensions, performance degradation, service interruptions, or any other issues arising from the use of third-party platforms and services. Clients are advised to maintain adequate budgets for both service fees and third-party costs, and to understand that effective digital marketing often requires ongoing investment in both areas. Luceds will provide guidance and recommendations regarding appropriate budget allocation, but final decisions regarding spending levels rest with the Client.
7. Intellectual Property Rights
Intellectual property rights concerning materials, deliverables, and proprietary systems are allocated between Luceds and the Client as follows. All proprietary tools, software frameworks, methodologies, processes, templates, systems, knowledge bases, and internal resources developed by Luceds independently or prior to any client engagement remain the exclusive intellectual property of Luceds, and no rights or licenses to such materials are granted to Clients except as expressly provided herein. This includes but is not limited to Luceds' proprietary project management systems, reporting templates, strategic frameworks, internal training materials, and reusable code libraries. Upon receipt of full payment for services rendered, Clients receive ownership rights or, where full ownership transfer is not feasible, a perpetual, non-exclusive, royalty-free license to use the final agreed deliverables that were specifically created for the Client as part of the engagement. This typically includes custom designs, written content, marketing materials, website code, and similar work products created specifically for the Client. However, this transfer or license does not extend to any third-party materials, stock assets, fonts, images, or software that may be incorporated into the deliverables, which remain subject to their respective licenses. Clients are responsible for obtaining any necessary licenses for third-party materials used in their projects. Luceds retains the right to display, showcase, and reference completed work in its portfolio, case studies, marketing materials, presentations, and promotional activities, unless the Client explicitly requests confidentiality in writing and such request is accepted by Luceds. Clients agree not to claim authorship of work created by Luceds or misrepresent the source of deliverables. Both parties agree to respect each other's intellectual property rights and to refrain from unauthorized use, reproduction, or distribution of protected materials. Any disputes regarding intellectual property shall be resolved in accordance with the dispute resolution provisions of these Terms.
8. Confidentiality
During the course of the business relationship between Luceds and the Client, both parties may have access to or become aware of confidential and proprietary information belonging to the other party. Both Luceds and the Client agree to protect such confidential information and maintain its confidentiality with the same degree of care that each party uses to protect its own confidential information of a similar nature, but in no event less than reasonable care. Confidential information includes, but is not limited to, business strategies, marketing plans, customer lists, pricing information, financial data, trade secrets, proprietary processes, technical specifications, unpublished creative work, strategic roadmaps, and any other information that is marked as confidential or that a reasonable person would understand to be confidential given the nature of the information and the circumstances of disclosure. Both parties agree not to disclose confidential information to any third parties without the prior written consent of the disclosing party, except to employees, contractors, or advisors who have a legitimate need to know such information and who are bound by confidentiality obligations at least as restrictive as those contained herein. The confidentiality obligations set forth in this section shall not apply to information that: (a) is or becomes publicly available through no breach of this agreement by the receiving party; (b) was rightfully in the possession of the receiving party prior to disclosure by the disclosing party; (c) is rightfully received by the receiving party from a third party without breach of any confidentiality obligation; or (d) is independently developed by the receiving party without reference to or use of the confidential information. Notwithstanding the foregoing, either party may disclose confidential information to the extent required by applicable law, regulation, court order, or governmental authority, provided that the disclosing party provides prompt notice to the other party to enable them to seek a protective order or other appropriate remedy. The obligations of confidentiality shall survive the termination of the business relationship between the parties for a period of three (3) years unless otherwise agreed in writing.
9. Data Protection and Privacy
Luceds is committed to protecting the privacy and security of personal data in accordance with applicable data protection laws and regulations, including but not limited to the Information Technology Act, 2000, and any applicable international data protection regulations such as the General Data Protection Regulation (GDPR) where relevant. Luceds processes personal data in accordance with its Privacy Policy, which is incorporated into these Terms by reference and can be found on our website. The Privacy Policy describes what information we collect, how we use it, with whom we share it, and the rights individuals have regarding their personal data. In the course of providing services to Clients, Luceds may process personal data on behalf of the Client, including customer information, website visitor data, email subscriber lists, and analytics data. When Luceds processes personal data on behalf of a Client, the Client is the data controller and Luceds acts as a data processor. Clients are responsible for ensuring that their collection, use, and sharing of personal data complies with all applicable privacy laws and regulations, including obtaining necessary consents from individuals and providing appropriate privacy notices. Clients warrant that they have obtained all necessary rights, permissions, and consents to provide personal data to Luceds for processing in connection with the services. Luceds implements appropriate technical and organizational security measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and Luceds cannot guarantee absolute security. In the event of a data breach involving personal data processed on behalf of a Client, Luceds will notify the Client without undue delay and cooperate in any required breach notification or remediation efforts. Clients have the right to request access to, correction of, or deletion of personal data held by Luceds, subject to legal and contractual retention requirements. Upon termination of services, Luceds will, at the Client's direction, return or securely delete personal data processed on behalf of the Client, unless retention is required by law.
10. Acceptable Use
All users of the Luceds website and clients engaging our services agree to use such services and our platform in a lawful, ethical, and responsible manner. The following activities are strictly prohibited and constitute violations of these Terms. Users and Clients may not use our services for any unlawful purposes or to engage in deceptive, fraudulent, or misleading practices, including but not limited to false advertising, pyramid schemes, get-rich-quick schemes, or any activities that violate consumer protection laws. Users may not upload, transmit, or distribute any viruses, malware, ransomware, trojans, worms, or other malicious code designed to harm, disable, or impair our systems or the systems of other users. Users may not infringe upon or misappropriate the intellectual property rights of Luceds or any third party, including copyrights, trademarks, patents, trade secrets, or other proprietary rights. Users may not attempt to gain unauthorized access to our computer systems, networks, accounts, or data through hacking, password mining, brute force attacks, or any other means. Users may not engage in any activity that disrupts, interferes with, or imposes an unreasonable burden on our infrastructure, including denial-of-service attacks, excessive automated requests, or scraping of website content. Users may not impersonate any person or entity, falsely represent an affiliation with Luceds, or provide false or misleading information. Users may not collect, harvest, or scrape personal information about other users without their consent. Users may not use our services to transmit spam, unsolicited communications, or engage in any form of harassment or abusive behavior. Users may not violate any applicable local, state, national, or international law or regulation while using our services. Luceds reserves the right to investigate suspected violations of these acceptable use provisions and to take appropriate action, including suspension or termination of access, reporting to law enforcement authorities, and pursuing legal remedies for damages. Users found to be in violation of these terms may be held liable for any damages caused to Luceds or third parties as a result of their prohibited activities.
11. Warranties Disclaimer
Luceds provides its services, website, and all related materials on an "as is" and "as available" basis without warranties of any kind, whether express, implied, statutory, or otherwise. To the fullest extent permitted by applicable law, Luceds specifically disclaims all warranties, including but not limited to: implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement; warranties that the services will be uninterrupted, error-free, secure, or free from viruses or other harmful components; warranties regarding the accuracy, reliability, completeness, or timeliness of content, information, or results obtained through use of the services; and any warranties arising from course of dealing, course of performance, or usage of trade. Luceds does not warrant that the services will meet your specific requirements or expectations, that defects will be corrected, or that the services or the servers that make them available are free from harmful components. Luceds does not warrant or make any representations regarding the use or the results of the use of the services in terms of their correctness, accuracy, reliability, or otherwise. Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you. In such jurisdictions, Luceds' liability is limited to the fullest extent permitted by law. The services provided by Luceds involve complex technical and creative work, and results may vary based on numerous factors beyond Luceds' control. While Luceds strives to deliver high-quality services and achieve the best possible outcomes for clients, the dynamic nature of digital marketing, algorithm changes, competitive landscapes, and market conditions means that specific results cannot be guaranteed. Clients acknowledge that they are assuming full responsibility for evaluating the suitability of the services for their needs and that they rely on the services at their own risk. Any oral or written information or advice provided by Luceds or its representatives does not create a warranty not expressly stated in these Terms.
12. Limitation of Liability
To the maximum extent permitted by applicable law, in no event shall Luceds, its affiliates, directors, officers, employees, agents, suppliers, or licensors be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to: loss of profits, revenue, or business opportunities; loss of data or information; loss of goodwill or reputation; costs of procurement of substitute goods or services; business interruption; or any other commercial damages or losses, arising out of or related to these Terms or the use or inability to use the services, regardless of the theory of liability, whether in contract, tort (including negligence), strict liability, or otherwise, and even if Luceds has been advised of the possibility of such damages. Furthermore, to the extent permitted by law, Luceds' total aggregate liability for all claims arising out of or related to these Terms or the services, whether in contract, tort, or otherwise, shall not exceed the total amount of fees actually paid by the Client to Luceds in the three (3) months immediately preceding the event giving rise to the liability. This limitation of liability reflects the allocation of risk between the parties and is a fundamental element of the basis of the bargain between Luceds and the Client. The services would not be provided without these limitations. Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages, so the above limitations may not apply to you. In such cases, Luceds' liability will be limited to the fullest extent permitted by applicable law. The limitations of liability set forth in this section shall apply regardless of whether the alleged liability or damages are based on contract, negligence, strict liability, or any other basis, and even if Luceds has been advised of the possibility of such damages. These limitations shall survive and apply even if any limited remedy specified in these Terms is found to have failed of its essential purpose. Nothing in these Terms shall limit or exclude Luceds' liability for death or personal injury caused by its gross negligence, fraud, or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under applicable law.
13. Indemnification
Clients agree to indemnify, defend, and hold harmless Luceds Digital Marketing, its affiliates, subsidiaries, parent companies, officers, directors, employees, agents, contractors, licensors, and suppliers from and against any and all claims, liabilities, damages, losses, costs, expenses, fees, and judgments (including reasonable attorneys' fees and court costs) arising out of or relating to: (a) any content, materials, information, or data provided by the Client for use in connection with the services, including claims of infringement, misappropriation, or violation of third-party intellectual property rights, rights of publicity, or privacy rights; (b) the Client's use or misuse of the services or deliverables in a manner not authorized by these Terms or applicable law; (c) any breach by the Client of these Terms or any representations, warranties, or covenants made herein; (d) any violation by the Client of applicable laws, regulations, or third-party rights, including consumer protection laws, advertising standards, data protection regulations, or industry-specific compliance requirements; (e) any disputes between the Client and its customers, users, or third parties arising from the Client's business operations or use of services provided by Luceds; (f) any negligent or wrongful acts or omissions by the Client or its employees, agents, or representatives; or (g) any claims arising from the Client's failure to fulfill its responsibilities as outlined in Section 4 of these Terms. The Client's indemnification obligations include the duty to defend Luceds against such claims using counsel acceptable to Luceds, and to reimburse Luceds for all costs and expenses incurred in connection with such claims. Luceds reserves the right to assume the exclusive defense and control of any matter subject to indemnification by the Client, in which case the Client agrees to cooperate fully with Luceds in asserting any available defenses. The indemnification obligations set forth in this section shall survive the termination of these Terms and the client relationship. This indemnification is in addition to, and not in lieu of, any other indemnities set forth in a written agreement between the parties.
14. Termination and Suspension
Either party may terminate the services relationship or any specific project engagement by providing written notice to the other party in accordance with the termination provisions specified in the applicable service agreement or, if no specific termination provisions exist, by providing at least thirty (30) days' prior written notice. Termination may be without cause or for convenience, subject to the terms of any specific service agreement. Upon termination, the Client remains obligated to pay all outstanding fees for services rendered up to the effective date of termination, including fees for work in progress and any non-cancellable commitments made by Luceds on behalf of the Client. Luceds reserves the right to immediately suspend or terminate services without prior notice if: (a) the Client breaches any material term of these Terms or any service agreement; (b) the Client engages in fraudulent, illegal, or unethical activities; (c) the Client's account is overdue beyond the specified grace period; (d) Luceds reasonably believes that continued provision of services would expose Luceds to legal liability or reputational harm; or (e) providing services becomes technically or commercially impracticable. In the event of suspension for non-payment, services will be restored upon receipt of all outstanding payments plus any applicable late fees and reinstatement charges. Upon termination of the services relationship: (a) Luceds will cease all work on active projects; (b) the Client's access to any Luceds-provided platforms or systems will be terminated; (c) Luceds will deliver to the Client any completed deliverables for which payment has been received in full; (d) the Client must immediately pay all outstanding invoices and fees; (e) Luceds may, at its discretion, delete or archive Client data, files, and materials after a reasonable retention period, typically thirty (30) to sixty (60) days; and (f) both parties' confidentiality obligations and the indemnification provisions shall survive termination. Termination does not relieve either party of obligations incurred prior to termination or affect any rights or remedies that may have accrued prior to or as a result of termination.
15. Force Majeure
Neither party shall be liable for any failure or delay in performing its obligations under these Terms or any service agreement to the extent that such failure or delay is caused by events, circumstances, or causes beyond its reasonable control, constituting force majeure. Force majeure events include, but are not limited to: acts of God, including earthquakes, floods, hurricanes, tornadoes, tsunamis, or other natural disasters; war, terrorism, invasion, civil unrest, riots, or armed conflict; government actions, orders, restrictions, embargoes, or regulatory changes; labor disputes, strikes, or lockouts not involving the party's own employees; epidemics, pandemics, or public health emergencies; widespread internet outages, telecommunications failures, or infrastructure breakdowns not caused by the affected party's negligence; failure of third-party service providers, platforms, or vendors that is beyond the affected party's control; cyberattacks, hacking incidents, or network security breaches despite reasonable security measures; power failures, equipment malfunctions, or technology failures; and any other events that are unforeseeable and unavoidable despite the exercise of reasonable care and diligence. Upon the occurrence of a force majeure event, the affected party shall: (a) promptly notify the other party in writing of the nature and expected duration of the force majeure event; (b) make reasonable efforts to mitigate the effects of the event and resume performance as soon as practicable; and (c) keep the other party informed of developments and the expected timeline for resumption of services. During the period of force majeure, the affected party's obligations shall be suspended to the extent made impossible or impracticable by the event, and deadlines shall be extended accordingly. If a force majeure event continues for more than sixty (60) consecutive days, either party may terminate the affected service agreement upon written notice without liability, except for obligations accrued prior to termination. The invoking of force majeure does not excuse payment obligations for services already rendered or costs already incurred.
16. Governing Law and Dispute Resolution
These Terms and Conditions, and any disputes or claims arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of India, without regard to its conflict of law provisions. The parties hereby irrevocably agree that the courts located in Gurugram, Haryana, India shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims). Both parties submit to the exclusive jurisdiction of such courts and waive any objection to proceedings in such courts on the grounds of venue or on the grounds that the proceedings have been brought in an inconvenient forum. Notwithstanding the foregoing, before resorting to litigation, the parties agree to attempt to resolve any disputes, controversies, or claims arising out of or relating to these Terms through good faith negotiations. Either party may initiate such negotiations by providing written notice to the other party describing the nature of the dispute and the desired resolution. Upon receipt of such notice, senior representatives of both parties shall meet within fifteen (15) business days to attempt to resolve the dispute. If the parties are unable to resolve the dispute through negotiation within thirty (30) days of the initial notice, either party may pursue formal legal proceedings. In the event of litigation or arbitration, the prevailing party shall be entitled to recover its reasonable attorneys' fees, expert witness fees, and costs incurred in connection with such proceedings, in addition to any other relief to which it may be entitled. The parties acknowledge that monetary damages may not be a sufficient remedy for breach of certain provisions of these Terms, including confidentiality and intellectual property provisions, and that the non-breaching party shall be entitled to seek equitable relief, including injunction and specific performance, without the necessity of proving actual damages or posting a bond. This dispute resolution provision shall survive termination of these Terms and the business relationship between the parties.
17. Amendments
Luceds reserves the right to modify, amend, update, or replace any part of these Terms and Conditions at any time and at its sole discretion. When we make changes to these Terms, we will update the "Last Updated" date at the top of this document and, in the case of material changes that significantly affect your rights or obligations, we will endeavor to provide notice through prominent placement on our website, email notification to registered users, or other reasonable means. However, it is your responsibility to periodically review these Terms to stay informed of any updates. Your continued access to or use of our website and services following the posting of any changes to these Terms constitutes acceptance of those changes and agreement to be bound by the modified Terms. If you do not agree with the modified Terms, you must discontinue your use of our services and, if you are a Client with an active service agreement, you may terminate the agreement in accordance with the termination provisions. For clients with active service agreements at the time of a material amendment, the amended Terms will apply to services provided after the effective date of the amendment, unless otherwise agreed in writing. Changes to these Terms do not apply retroactively and will not affect any disputes or claims that arose prior to the effective date of the amendment. Luceds may also provide additional or different terms for specific services, features, or promotions, which will be presented to you at the time of engagement and will supplement or supersede these Terms to the extent of any conflict. We encourage you to check this page frequently for any changes and to contact us if you have questions about any modifications. By maintaining your account and continuing to use our services after amendments are posted, you acknowledge that you have read, understood, and agreed to the most current version of these Terms.
18. Entire Agreement
These Terms and Conditions, together with any signed proposals, statements of work, service agreements, contracts, addendums, or other written documents explicitly incorporated by reference, constitute the entire agreement and understanding between you and Luceds Digital Marketing concerning your use of the website and services, and supersede all prior or contemporaneous communications, negotiations, agreements, understandings, representations, and warranties, whether oral or written, between the parties regarding the subject matter herein. No representation, inducement, promise, understanding, condition, or warranty not set forth in these Terms or an incorporated written agreement has been made or relied upon by either party. If any provision of these Terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, such provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving its intent, or if such modification is not possible, such provision shall be severed from these Terms, and the remaining provisions shall continue in full force and effect. The failure of Luceds to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision unless acknowledged and agreed to in writing. No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term, and Luceds' failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision. These Terms, and any rights and licenses granted hereunder, may not be transferred or assigned by you without the prior written consent of Luceds, but may be assigned by Luceds without restriction. Any attempted transfer or assignment in violation of this provision shall be null and void. The section headings used in these Terms are for convenience only and shall not be given any legal effect. In the event of any conflict between these Terms and any service agreement or statement of work, the more specific document (typically the service agreement or statement of work) shall control with respect to the particular engagement, but these Terms shall continue to govern all other aspects of the relationship. These Terms are written in English, and to the extent any translated version conflicts with the English version, the English version shall control.
19. Contact Information
If you have any questions, concerns, comments, or requests regarding these Terms and Conditions, our services, billing matters, data protection practices, or any other aspect of your relationship with Luceds, please do not hesitate to contact us. We value communication with our clients and users and are committed to addressing your inquiries in a timely and professional manner. You may reach us through the following channels:Luceds Digital Marketing, with our principal office located in Gurugram, Haryana, India – 122027. For general inquiries, customer support, service questions, technical assistance, or any other matters, please email us at contact@luceds.com, and a member of our team will respond to your inquiry as soon as possible, typically within one to two business days. For more information about our company, services, portfolio, case studies, and resources, please visit our website at https://www.luceds.com. Our website also contains additional information about our approach to digital marketing, our team, our values, and testimonials from satisfied clients. We encourage you to explore our blog and resources section for helpful articles, guides, and industry insights. If you need to send formal legal notices, contract documents, or other official correspondence, please send such communications via email to contact@luceds.com with "Legal Notice" or "Formal Notice" in the subject line, or via registered mail to our office address in Gurugram. For media inquiries, partnership opportunities, or speaking engagement requests, please also use our general contact email. We maintain regular business hours Monday through Friday, 9:00 AM to 6:00 PM Indian Standard Time (IST), excluding public holidays in India. Emergency support for critical issues affecting active campaigns or live websites may be available for clients with active service agreements; please refer to your service agreement for details on emergency contact procedures. Luceds is committed to transparency, accessibility, and excellent customer service, and we look forward to hearing from you.