Google Shopping, Meta Ads and SEO for Ecommerce Stores
Online stores live and die by margins, so the question is never just how many sales, but how much profit each sale leaves after ad spend. Shoppers compare prices across tabs, abandon carts and come back days later from a different device. We build Shopping, Performance Max and Meta campaigns around your product feed and real margins, and fix the site friction that wastes paid traffic.
- Free audit
- No long contracts
- Calls and leads tracked
- Plans from $250/mo
Google Ads benchmarks for Shopping, Collectibles & Gifts. Source: WordStream by LocaliQ, Google Ads Benchmarks 2025 (US medians).
Be the first name they see when they are ready to buy.
These are real searches people type when they need a ecommerce store. We build your ads, pages and Google profile around them.
- buy gifts online free shippingHigh intent
- personalised gifts onlineHigh intent
- buy kitchen gadgets online
- birthday gift ideas for her
- custom photo gifts
- order desk organizer online
Why marketing gets expensive for ecommerce stores
Feed quality limits reach
Shopping and Performance Max campaigns depend on product titles, images, categories and attributes. Weak or incomplete feeds mean products show for the wrong searches or barely show at all.
Return on ad spend hiding losses
A healthy looking ROAS can still lose money if margins, shipping and returns are not accounted for. Bestsellers and low margin items often need very different targets.
Seasonal swings
Gift and retail stores see demand concentrate around holidays and sales events. Budgets, bids and stock have to be ready before the peak, not adjusted once it is underway.
How we grow a ecommerce store
Four parts, working together. Each one is run by a specialist and reported on every month.
Shopping and Performance Max by margin
Campaigns grouped by margin, price band and performance, with an optimised product feed and ROAS targets set per group so profitable products get the budget they deserve.
About Google AdsProspecting and dynamic retargeting
Creative led prospecting to find new buyers, plus catalogue retargeting that brings back people who viewed or carted products, with frequency controlled so it does not annoy.
About Meta AdsCategory and product SEO
Technical fixes, collection pages and product descriptions that rank for buying searches, reducing reliance on paid traffic for your core categories.
About SEO and AI searchConversion rate improvements
Faster pages, clearer product information, a simpler checkout and better mobile experience, so the traffic you pay for converts at a higher rate.
About WebsiteHow ecommerce stores compare on Google Ads
Your industry against the average of all 23 industries in the WordStream 2025 study. Use it as a starting point; your city and offer will move these numbers.
Source: WordStream by LocaliQ, Google Ads Benchmarks 2025 (US medians). Figures in US dollars.
Numbers that show real business, not just clicks
Return on ad spend by product group
Shows which parts of the catalogue earn their budget and which need changes.
Profit after ad spend
Revenue alone can mislead; profit tells you if growth is worth having.
Conversion rate on mobile
Most shopping starts on a phone, and a weak mobile checkout wastes paid clicks.
New customer share
Separates real growth from ads that mostly resell to existing customers.
Common mistakes in ecommerce store accounts
- One Performance Max campaign for the whole catalogue, letting a few bestsellers absorb all the spend.
- Using the supplier's product titles in the feed instead of the words shoppers actually search for.
- Setting a single ROAS target without checking margins, shipping costs or return rates.
- Counting branded search and retargeting sales as new growth when they would largely have happened anyway.
Results from similar clients
Questions ecommerce stores ask us
Still have a question? Talk to our team and get a straight answer.
Talk to a specialistIs Google Shopping or Meta better for an online store?
They do different jobs. Google Shopping captures people already searching for a product, while Meta creates demand from people who did not know your brand. Most stores grow fastest with both, measured together.
How do you improve return on ad spend?
We start with the product feed, structure campaigns by margin and performance, cut wasted search terms and fix conversion problems on the site. In the LifeArt Vision account, this kind of work lifted conversions while cutting cost per conversion.
Do you work with Shopify and WooCommerce stores?
Yes. We work with the common ecommerce platforms, set up accurate conversion tracking and connect your product feed to Google Merchant Center and Meta catalogues.
Get a free audit for your ecommerce store
We show you where your budget leaks and what we would fix first. Management from $250 a month.