Google Ads and Meta Ads for Med Spas and Aesthetics
Aesthetics clients scroll, compare and book on visuals and trust, often over several weeks. We run Instagram and Facebook campaigns that build that trust, Google Ads that catch people ready to book, and follow-up that turns consult requests into treatment plans and repeat visits. Everything is built with the extra ad rules aesthetic treatments carry in mind.
- Free audit
- No long contracts
- Calls and leads tracked
- Plans from $250/mo
Google Ads benchmarks for Beauty & Personal Care. Source: WordStream by LocaliQ, Google Ads Benchmarks 2025 (US medians).
Be the first name they see when they are ready to buy.
These are real searches people type when they need a med spa. We build your ads, pages and Google profile around them.
- botox near meHigh intent
- lip filler near meHigh intent
- laser hair removal near me
- med spa near me
- hydrafacial near me
- microneedling near me
Why marketing gets expensive for med spas and aesthetics clinics
Ad policies around prescription treatments
Injectable brand names, weight loss treatments and before and after imagery all run into platform restrictions. Ads written like a normal beauty promotion get rejected or limit the account.
Discount shoppers versus loyal clients
Deep intro offers fill the calendar with one-time bargain hunters. The real value in aesthetics comes from clients who return for maintenance treatments every few months.
Leads go cold fast
Someone who requests a consult on Instagram at night has often messaged two other clinics by morning. Without quick follow-up, a good share of paid leads never books.
How we grow a med spa
Four parts, working together. Each one is run by a specialist and reported on every month.
Instagram and Facebook consult campaigns
Policy-safe creative showing your space, practitioners and treatment process, paired with instant forms or messaging that books consults, then nurtured with education on results and downtime.
About Meta AdsHigh intent treatment searches
Search campaigns for the treatments people look up by name, written to stay inside healthcare and drug policies, with landing pages per treatment rather than one long menu.
About Google AdsReviews and Maps presence
Review generation and a well-built Google Business Profile, because aesthetics clients check reviews and practitioner credentials before trusting anyone with their face.
About Local AdvertisingTreatment pages that build trust
Pages explaining who performs each treatment, what to expect, aftercare and financing, with online booking and clear consult steps.
About WebsiteHow med spas and aesthetics clinics compare on Google Ads
Your industry against the average of all 23 industries in the WordStream 2025 study. Use it as a starting point; your city and offer will move these numbers.
Source: WordStream by LocaliQ, Google Ads Benchmarks 2025 (US medians). Figures in US dollars.
Numbers that show real business, not just clicks
Consults booked and attended
Lead forms are cheap on social, so the real test is whether those people show up to the consult.
Consult to treatment conversion
Reveals whether ad messaging is attracting serious clients or curiosity clicks.
Repeat visit rate of paid clients
Injectables and skin programmes depend on maintenance visits, so a client's value builds over the year.
Cost per booked treatment
Connects ad spend to revenue per service, not just form fills.
Common mistakes in med spa accounts
- Using prescription product brand names in ads without understanding platform rules, leading to disapprovals.
- Running only heavy discount offers and attracting clients who never come back at full price.
- No speed to lead process, so social leads wait hours or days for a reply.
- Sending every ad to a full treatment menu instead of a page for the specific service promoted.
Google Ads and Meta restrict the promotion of prescription medicines, which can include injectable brand names, and Meta does not allow ads that imply knowledge of a person's appearance concerns or health. Before and after imagery is also restricted on some platforms.
Questions med spas and aesthetics clinics ask us
Still have a question? Talk to our team and get a straight answer.
Talk to a specialistCan med spas advertise Botox on Google and Facebook?
Prescription drugs face restrictions on both platforms, so brand name injectables usually cannot be promoted the way a normal product would. We write ads around the treatment, the practitioner and the consultation instead, which keeps the account in good standing.
Is Instagram or Google better for a med spa?
They do different jobs. Instagram and Facebook build interest and trust for people still deciding, while Google catches people already searching for a treatment near them. Most clinics do best running both with clear roles.
Can you help with follow-up on leads?
We set up lead routing and notifications so your team gets new enquiries straight away, and we can suggest follow-up messaging. How quickly your team responds has a large effect on how many consults get booked.
Get a free audit for your med spa
We show you where your budget leaks and what we would fix first. Management from $250 a month.